Works · Universal Brands

Evidence

Anyone can make claims.
Here is the evidence.

A kaleidoscope of strong brands: projects that Oliver Hillebrecht and his team have realised with creative freedom or according to visionary client briefs – from the global brand to the product at the start of its journey.

To the archiveStart a new project

Current

What we are working on right now

White porcelain sculpture in a dark museum of memory – CultAWARD motif (AI-generated)
Opening 2026

CultAWARD

Award, memory format and virtual museum of memory.
Precision sensor and circuit board in front of a laptop with website layout (AI-generated)
Website

GEMAC Chemnitz

Web presence for sensor technology, measurement and electronics manufacturing “Made in Saxony”.
Concrete diving tower in the morning light, a small figure at the edge of the platform (AI-generated)
Book in progress

Jan Hempel – the biography

A literary biography of one of Germany’s most successful divers.

Interlude 01 · creative studio

Evidence:
one life in three formats.

JAN
HEMPEL „Der deutsche Schwimmsport hat mir Kindheit, Ruhm und Würde genommen – und mich zerbrochen in der Zeitgeschichte zurücklassen wollen. Der Kampf gegen das DSV-Schweigekartell war notwendig, um die Wahrheit zu erzwingen.“ Autobiografie
Roman
Drehbuch

What makes it special

The archive. Filter by discipline.

Interlude 02 · creative studio

Even more evidence.
Produced in series.

Ayurveda.
Marke.
Relaunch. arrow_downward

AYUR

VEDICA

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Haltung

Kinderhaus24, Grundschule Schnabelwaid, Don Bosco Weihnachtsmarkt: Marken für Menschen, die Verantwortung tragen. arrow_downward mehr entdecken

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iLOVE

MYCAR

iLoveMyCar: Name, Identität und digitaler Auftritt für eine Marke, die Autos liebt – mit Standorten in Bamberg und Kulmbach.

WEB

DESIGN

Caféhaus Funsch, Coiffeurs – Zum goldenen Schnitt, Zur Alten Brauerei Diefenbach: Auftritte mit Handschrift, von der Karte bis zur Website.

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Artwork

Universität Freiburg, Wild, Plakate und Logos: Gestaltung, die hängen bleibt – an der Wand und im Kopf.

universal brands

creative studio · thrill appeal & artwork

Why it works

Why an archive says more than a showreel.

The thesis

Consistency over decades is the strongest proof of a studio’s quality.

The reasoning

A single project can be luck. Dozens of projects in sport, consumer goods, education, culture and industry show a method that holds up in every industry.

The evidence

From the nationwide Mentos presence in 2007 and the Europe-wide Asics launch to the web presence for GEMAC Chemnitz and our own format, the CultAWARD.

Next step

Your project
belongs here.

Start the next piece of evidenceThe studio

Note: the visuals on this page are AI-generated and serve as illustration. Universal Brands is responsible for texts and approvals.