Coiffeurs.

Zum goldenen Schnitt

Master concept
Naming
Web design
Design
Texts
Photography

The core idea

A name that sets the standard: tradition, beauty, elegance and proportion – the golden ratio as a philosophy.

At a glance · Coiffeurs zum Goldenen Schnitt Bayreuth

The mission.

Organisation: Coiffeurs – Zum goldenen Schnitt
Start-up: Brand development and relaunch
Campaign: Corporate identity, corporate design, naming, copy
Timeline: 5 months’ development and production time

The story

From challenge to solution.

Focus

The takeover of the Haargalerie hair salon called for a fundamental rethink of its name and business concept. All designs needed to work nationally.

The starting point

Universal Concept developed a new company name and wrote the brand concept for the company’s overall presence and positioning. The new message centres its communications on the classic values of a long-established craft: tradition, beauty, elegance and proportion.

Production

Development of a business concept · development of the name “Coiffeurs – Zum goldenen Schnitt” · development of the name “Serdar & Friends” · slogan “En Vogue” · logo development · corporate design · salon design · key visual · poster design · web design · business stationery and materials (business cards, letterheads, flyers, etc.) · copy · investor concept

Artwork