Case study 12 / 26 · 2012 · Ayurvedica Bamberg
How to give the oldest form of medicine a modern identity.
Ayurvedica & Friends.
Treatments, Pancha Karma and courses
- Master concept
- Web design
- Design
- Texts
- Photography & film
The core idea
Five thousand years of Ayurveda – translated into a language that is instantly understood today.
- Expertise
- Branding
- Design & Story
- Filmmaking
At a glance · Ayurvedica Bamberg
The mission.
- Organisation
- Ayurvedica & Friends
- Campaign
- Launch of the Ayurvedica own brand, with the authenticity and origins of Indian medicine at its heart.
- Focus
- Corporate identity, corporate design, corporate website, social media content development
- Timeline
- 6 months’ production time
The story
From challenge to solution.
The starting point
Ayurveda was initially intended to be offered as a mobile service only. Since 2017, Ayurvedica & Friends has taken a different approach: the search for a permanent Ayurveda centre in Bamberg has brought new requirements for the project.
The solution
Universal Brands deliberately uses clear, distinctive messages to present the time-honoured practice of Ayurvedic medicine – both in the way the business areas are structured and in the brand’s communications. Detailed graphics simplify complex relationships, while the corporate design appeals to a broad audience.
Artwork
Logo. Key visual.
Project output
8 pieces of evidence.
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University of Bayreuth→ Start your projectAll workImages: original project material. Copy edited by Universal Brands.