Case study 11 / 26 · 2012 · Zur Alten Brauerei Diefenbach
When the client runs out of money – and all that remains is the design work and the beer-mat blues.
Zur Alten Brauerei Diefenbach.
Hotel & Restaurant
- Web design
- Design
- Texts
The core idea
Even a project without a happy ending belongs in the archive: the designs remain.
- Expertise
- Design & Story
At a glance · Zur Alten Brauerei Diefenbach
The mission.
- Organisation
- “Witwe Bolte”
- Campaign
- New design for a hotel & restaurant
- Focus
- Corporate identity, corporate design, corporate website
- Timeline
- 2 months’ production time
The story
From challenge to solution.
The starting point
New design for the hospitality business on the premises.
The solution
Shortly before completion, the client announced that they would be unable to pay for the work.
Production
Development of a brand concept, corporate design and corporate website
Context
Not every project ends with a launch. A complete visual identity was developed for the hotel & restaurant Zur Alten Brauerei Diefenbach within two months: a brand concept, corporate design and a website for the hospitality business. Shortly before completion, the project stopped because the work could not be paid for. Universal Brands has made a deliberate decision to show the case nonetheless. An archive that shows only successes tells only half the truth about a studio’s work. The designs show how a hotel and restaurant can present a contemporary image without hiding its roots. They also show that a good design system retains its value even if it never goes into use. For future clients, the case offers an honest lesson too: clear agreements on scope, milestones and payments protect both parties – and ultimately the idea itself.
Filmmaking
Moving image.
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Ayurvedica & Friends→ Start your projectAll workImages: original project material. Copy edited by Universal Brands.