Toolbox · Universal Brands
The periodic table of creativityTools are an attitude.
We are a collective of strategists, brand people, designers, authors and digital specialists. Our toolbox combines craft and technology – so that every idea has the same power in every medium. Our claim: Made for the Best!
Discover the elementsBuild with usWhat makes it special
16 elements. Infinite combinations.
Strong brands form like compounds in chemistry: from elements that reinforce each other. We combine them anew for every task.
BrandingDesign & StoryFilmmakingCross-cutting & AI Solutions
Interlude 01 · creative studio
A tool becomes artwork,
when someone guides it.
Four disciplines
Choose your entry point.
Branding.
Identities with substance – for brands that convey values, build trust and endure.
Design & Story.
Design and narrative that turn content into experiences – all the way to your own book.
Filmmaking.
Moving images that show an attitude – from screenplay to premiere.
AI Solutions.
Artificial intelligence in strategy, brand, production and operations – hybrid, with human responsibility.
Distribution
Good news needs
a way out into the world.
Working with us on press relations gets you more than a text. Universal Brands takes press releases and moving images to where they are seen – across the DACH region through our own distribution list, internationally through long-standing partners.
Around 10,000 contacts at radio, broadcasting, television, magazines and daily newspapers in Germany, Austria and Switzerland. Writing and distribution from a single source.
Outside the DACH region, press releases reach the international market through long-standing partners of Universal Brands.
We deliver footage to established broadcast slots: as a rough cut or as a finished news report of around three minutes. Deliverable to more than 100 countries.
Why it works
A tool alone does not make a brand.
Impact is not created in a single medium, but in the interplay.
A logo without language remains silent, a film without strategy fizzles out, a website without a story gets skimmed. Only when strategy, design, text and moving image come from a single source do they speak with one voice.
For iLoveMyCar, brand, design, texts, TV/film and photography grew from one concept – all the way to the franchise system. For LANZ: a new website, new slogans and new corporate communication in one go.
Handmade
We use AI. And we know where it stops.
We use the best AI tools every day. But there are moments when the machine runs out of steam: the feel for a person, the timing of a punchline, the courage for an uncomfortable idea. That is where our craft begins – and you can see it in the work.
To the AI SolutionsTo the AI CheckNext step
Which compound
does your brand need?
Let’s find the formula togetherView our work
Note: the visuals on this page are AI-generated and serve as illustration. Universal Brands is responsible for texts and approvals.