Case study 07 / 26 · since 2017 · Jan Hempel, diver
When a legend gains a new standing after the Olympic Games.
Jan Hempel.
Germany’s greatest diver of all time
- Brand concept
- Brand development
- Web design
- Design
- Texts
- Photography
The core idea
A legend brings order to his archive: analogue Olympic photographs become a brand – and a biography.
- Expertise
- Branding
- Design & Story
- Filmmaking
At a glance · Jan Hempel, diver
The mission.
- Individual and company
- Jan Hempel | Sportyfix
- Campaign
- Personal management, business development
- Focus
- Corporate identity, corporate design, corporate website
- Timeline
- Work under way since April 2017
The story
From challenge to solution.
The starting point
Jan Hempel is demonstrably the best diver Germany has ever produced. He ended his professional sporting career around the time D2 introduced text messaging to the market, then began pursuing business interests for the first time. The broader work of marketing him as a public figure, however, stalled.
The solution
Universal Brands by Oliver Hillebrecht took over the sporting legend’s personal management in 2017 and drew up an action plan. The first priority was to organise all his Olympic photographs and films, as the material existed only in analogue form. Universal Brands also created a personal website and another for his current company, Sportyfix.de, organised a photo shoot and much more.
Artwork
Logo. Key visual.
Project output
8 pieces of evidence.
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