Mentos.

The Splashdiving World Championship and Fresh on Tour

Master concept
Web design
Design
Texts

The core idea

An emerging sport as a shared language: Mentos takes the plunge for three years – nationwide and on ProSieben.

At a glance · Mentos Splashdiving

The mission.

Organisation: CFP Brands
Campaign: Nationwide campaign to make Mentos distinctive, recognisable and differentiated in the market
Focus: Brand happiness, corporate event, corporate design
Credit: Contract secured and delivered by Oliver Hillebrecht
Timeline: 8 months of development, 3-year campaign period

The story

From challenge to solution.

The starting point

The Mentos brand stands for innovative and unconventional lifestyle campaigns. One requirement was to reach young audiences and families in their everyday lives. At the same time, a way was needed to engage grocery retailers and generate nationwide media interest. Alongside reaching new target audiences, the aim was to provide a clear incentive to buy in store.

The solution

Splashdiving – the new, unconventional action sport – became the communications vehicle and a shared language with the target audience. Promotional trailers ran on the television channel ProSieben, among other activities, alongside an event series. Mentos was secured as the main sponsor of the Splashdiving World Championship for three years.