As is often the case, LANZ began the project with an outdated website. An update was essential: the old system offered no scope for modern marketing to grow. All designs also needed modernising, and all copy needed rewriting.

First, the existing logo was subtly refined, the slogan sharpened and an overarching master design established. During the creative and production stages, another important issue came to the fore: the handover to the next generation within the company. As the project progressed, the website became a catalyst for rethinking many aspects of the business in engaging ways – and the result was so strong because ‘everyone played their part’.

Development of a corporate concept · Creation of all copy and slogans · Creation of the corresponding corporate design · Planning and creative direction of all photoshoots · Development of the new responsive website for LANZ