A brand trailer or commercial was needed to reach the different audiences and exhibitors of YOU – Europe’s largest youth fair.

A showreel brings together all the audiences on site; interviews and impressions are edited into a commercial.

Development of a brand video

A youth fair is not a product to put on a shelf. It only comes to life when people arrive – visitors, exhibitors, musicians, athletes and education providers. The brand film for the YOU youth fair in Berlin therefore had to do something a poster cannot: make the atmosphere tangible. Music, sport, lifestyle and education rarely sit side by side in everyday life; at YOU, they share the same space. The showreel draws on precisely this interplay. Editing, pace and interviews connect worlds that are usually presented separately, showing them as one shared experience. The same film therefore speaks to young people considering a visit and exhibitors deciding whether to take part. A production period of one month demanded clear choices: a few powerful scenes rather than a complete tour of the fair. The result is a film that brings the fair’s diversity to life at a glance.