Case study 26 / 26 · 2004 · Poster and Logo Design
Selected examples from a wide range of client commissions.
Posters & Logos.
Colour follows form – form follows colour
- Corporate Design
The core idea
Colour follows form. And sometimes, very rarely, form follows colour.
- Expertise
- Design & Story
At a glance · Poster and Logo Design
The mission.
- Output
- Posters and logos, as well as flyers, header banners and more
- Genre
- Spanning all areas of design
- Focus
- Corporate identity, corporate design, corporate website
- Production
- 2D, 3D, black and white, colour – all files supplied as vectors, JPG, PNG or other file formats
The story
From challenge to solution.
The starting point
Each design met different requirements: some were created for a single occasion, others for different purposes – for example, when only a logo was needed.
Style
Depending on the project: from purism, vintage, brutalism and Dadaism to designs for children, steampunk and much more.
Form & Colour
Colour follows form. Rare executions in which form follows colour.
Project output
7 pieces of evidence.
Universal Brands
The art behind it.
Brand Philosophy · Artwork
“The art of creating good posters.”
Article coming soon.
Brand Philosophy · Artwork
“The art of finding a key visual.”
Article coming soon.
Brand Philosophy · Artwork
“The art of getting a poster noticed.”
Article coming soon.
Next case study
Kinderhaus 24→ Start your projectAll workImages: original project material. Copy edited by Universal Brands.