AI Solutions · 01 · Strategy
Roadmap · Governance · Future RadarAI Strategy.
With a future radar.
Before tools are bought, a decision is needed: where does AI genuinely strengthen your business, your brand and your processes – and where does it not? We deliver an assessment of where you stand, a use case map, a roadmap and governance from a single source. Understandable for management, robust for implementation.
Book an initial consultationWhat you get
What you get
A strategy you can actually implement.
Not an 80-page slide deck, but a decision document with priorities, responsibilities and a timeline – written for people who have to decide.
- 01
AI assessment
Maturity level in marketing, communication, sales, administration and production. Data situation, tools, skills, risks – honestly assessed.
- 02
Use case map
All the meaningful use cases for your company, prioritised by impact, effort and risk. With quick wins for the first 90 days.
- 03
Roadmap for 12 and 36 months
Phases, milestones, budgets and responsibilities. What first, what later, what never.
- 04
Governance & EU AI Act
Labelling rules, approval processes, data protection guardrails, AI literacy plan under Article 4 – as a handbook your team will actually use.
- 05
Toolstack recommendation
Model-agnostic selection of tools for language, image, film, research and automation – with costs, data protection assessment and alternatives.
- 06
Future Radar 2036
Scenarios for your industry and your brand in the coming decade – social, economic, communicative. As a basis for investment decisions.
- 07
Decision paper
Summary for management, advisory board or shareholders: one page of results, ten pages of reasoning.
Future Radar 2036
What counts in ten years – and what you decide today.
We translate the big forecasts into decisions for your company. Our starting points include the theses of Elon Musk, who sees AI surpassing all of human intelligence within five years, expects humanoid robots in the hundreds of millions and describes an “age of abundance” for the coming decade. Whether he turns out to be right is open. That production, communication and competition will change fundamentally is not.
- 01Society: when work becomes optional, meaning becomes the currency. Brands that create belonging win.
- 02Companies: productivity through AI will soon be the standard. Differentiation comes from attitude, origin and signature.
- 03Brands: content becomes unlimited, attention remains limited. Only the unmistakable is remembered.
- 04Communication: customers ask assistants. Brands must appear in AI answers correctly, completely and favourably.
- 05Trust: transparency about the use of AI is both an obligation and an opportunity. Those who master it lead.
- 06Cult: in a world of abundance, the scarcest asset is a brand that people cannot let go of.
Sources on the zeitgeist: Elon Musk at the World Economic Forum in Davos, 22 January 2026 (World Economic Forum); interview with “The Economist”, July 2026, as quoted by WELT and Tagesspiegel; conversation with Walter Isaacson in the podcast “The Builders”, October 2026, as quoted by Business Insider. Forecasts are the assessments of the person quoted, not commitments by Universal Brands.
Who it is for
For decision-makers who do not rely on chance.
Management without an AI team
You want to know what AI means for your company before you release budget – and a plan your team can carry.
Brand managers
You lead a brand with substance and want to use AI without losing profile. You need rules, not just tools.
Companies in transition
Succession, expansion, new business areas: AI is meant to accelerate change – structured rather than improvised.
How we work
How it works.
Kick-off
Half-day workshop with management and key people: goals, fears, ambitions.
Analysis
Interviews, review of data and processes, market and competition radar – researched with AI support, evaluated by us.
Draft
Use case map, roadmap and governance as a first version. Alignment in a working session.
Elaboration
Final strategy, toolstack, future radar, decision paper. Handover and presentation.
Support
Optional: quarterly review of the roadmap, adaptation to new models and rules.
Result
Clarity that translates into decisions.
You receive a strategy document, a presentation for decision-making bodies, the use case map as a working file and a governance handbook. Typical duration: four to eight weeks.
Strategy documentUse case mapRoadmapGovernance handbookToolstackFuture radarDecision paperWhy it works
An AI strategy is first of all a brand strategy.
Tools do not decide what a company stands for. The brand does – and it has to tell the machine what to do.
Companies that introduce AI without positioning automate arbitrariness. Companies that sharpen their brand first get more impact from every tool – because tonality, target group and attitude exist as a yardstick.
Universal Brands has built brands for industry, retail, media and sport for three decades – and has been using AI in its own operations for years. This combination makes our strategies implementable.
Frequently asked questions
Answered briefly.
How long does an AI strategy take?
Depending on the size of the company, four to eight weeks. An AI Check beforehand shortens the analysis phase considerably.
Do we need to be using AI already?
No. Many clients start from zero. More important than prior experience is the willingness to look honestly at your processes.
Does Universal Brands also provide legal advice?
We translate the requirements of the EU AI Act and the GDPR into practical rules for communication and design. The legal review is carried out by your law firm – on request, we coordinate with them directly.
What sets you apart from an IT consultancy?
We come from brand and communication, not from infrastructure. Where deep system integration is required, we work with IT partners.
Next step
Decide,
before others do.
Book an initial consultationAll AI SolutionsNote: the visuals on this page were created with AI support based on Universal Brands’ own designs and serve as illustration. Universal Brands is responsible for texts, selection and approvals.