Zirkus Giovanni is a non-profit project run by Don Bosco with limited financial resources. Universal Brands donated a complete design package to the foundation, replacing its previously basic designs with a fully developed identity.

The design project focused on two audiences: circus participants and donors. A ‘storyboard’ was established for the master design, and a photo series was planned in detail. The websites are responsive.

New logo · Website · Brochure · Circus set design · Posters · Tickets and much more. Alongside an extensive photoshoot with the performers and circus staff.

A children’s circus thrives on courage: stepping into the ring means facing an audience and growing through the experience. The new visual identity for Zirkus Giovanni in Bamberg needed to embody that spirit. The design therefore speaks to two audiences at once. For the children and performers, it provides a stage and a source of pride; for donors and supporters, it signals reliability. The logo, website, brochure, tickets and set design share a consistent approach, making the circus recognisable as one brand from the first poster to the performance itself. The photo series featuring performers and circus staff shows the real faces behind the project. Universal Brands’ donation of the design package is part of the story: good design should reach those whose resources are limited.