Case study 25 / 26 · 2003–2004 · Arschbombe World Championship
How to turn a challenging subject into a worldwide success.
Arschbombe.
The World Championship
- Master concept
- Brand development
- Web design
- Texts
- Media relations
The core idea
A jump everyone laughs at became a format everyone reports on: 75 million TV impressions.
- Expertise
- Branding
- Design & Story
At a glance · Arschbombe World Championship
The mission.
- Rights
- All copyright in the work belongs to Oliver Hillebrecht.
- Campaign
- Arschbombe – The World Championship 2004
- Genre
- Physical Entertainment
- Timeline
- 9 months to produce the complete project, followed by a two-day event.
The story
From challenge to solution.
The starting point
Oliver Hillebrecht developed the complete concept for “Arschbombe” in 2003. A year later, it became a media success in Germany. It was the precursor to the new emerging sport of Splashdiving.
The solution
In 2004, the media industry introduced the term “Physical Entertainment” – and the Arschbombe concept was designed to deliver exactly that. “Arschbombe – The World Championship 2004” made an explosive impact. The result: 75 million TV impressions and countless national and international contacts. The event was the precursor to Splashdiving – Europe’s biggest recreational pool sport.
Artwork
Logo. Key visual.
Project output
8 pieces of evidence.
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Posters & Logos→ Start your projectAll workImages: original project material. Copy edited by Universal Brands.