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Mentos

22 October 2026
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Splashdiving

22 October 2026

Parcouring

Markenbildung Marken Media Medien Responsiv Websites Marketing WordPress Bamberg Web-Designs Web-Funktionen Web-Applikationen Web-Shop Logos Postern Geschäftsausstattungen Packaging Messe & Event Designs Film-Designs Namings Slogans Werbetexten Bild-Text-Sprache Geschäfts-& Pressetexte Story-Boards Masterkonzepten Key-Photos Photoshootings Portraitfotos Video-Productions Film-Productions Werbung Bamberg Nürnberg Kulmbach Coburg Bayreuth

Parcouring World Championship – cover image

Case study 23 / 26 · 2005–2012 · Parcouring World Championship

What defines a brand’s DNA.

Parcouring.

Physical Entertainment

  • Brand development
  • Web design
  • Design
  • Texts
  • Photography & film

The core idea

A street scene gains rules, a visual identity and a world championship – right through to the sale of the format.

At a glance · Parcouring World Championship

The mission.

Brand
Building the brand and supporting a modern sport through to its sale, by Oliver Hillebrecht
Campaign
Developing a complete concept as a format
Focus
Corporate identity, corporate design, corporate website, social media content, establishing the emerging sport in the global market, shaping the global urban sports zeitgeist
Timeline
Production period up to the sale of the format: 2007–2012
Parcouring – project image 1

The story

From challenge to solution.

01

The starting point

In 2005, Le Parkour and Freerunning first attracted attention on social media – in cities such as Paris, Moscow, New York, Hong Kong, Sydney and many more. Having spent many years training people involved in the sport, Oliver Hillebrecht saw a natural opportunity to establish his own platform. Development of Parcouring began in 2005; a year later, Oliver Hillebrecht launched the world’s first world championship of its kind, with athletes from more than ten countries taking part in the inaugural event. That same year, Daniel Craig made his first appearance in “Casino Royale”: Metro-Goldwyn-Mayer, Columbia Pictures, Danjaq Productions, Stillking Films, Eon Productions, United Artists and Sony Pictures Entertainment delivered the blockbuster with a parkour scene that remains breathtaking today. All of this helped the sport take off, allowing Parcouring to become a global provider in its particular discipline.

02

The solution

At the start of the project, Oliver Hillebrecht wrote all the guidelines for the discipline. The designs and rulebook were central to every aspect of the work.

03

Production

Numerous designs and event sub-formats were created alongside the many events.

Artwork

Logo. Key visual.

Parcouring – logo · key visual
Logo · Key visual

Project output

6 pieces of evidence.

Digital

The online presence.

Parcouring – website view

Next case study

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Images: original project material. Copy edited by Universal Brands.

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