Case study 02 / 26 · 2017 · Jakobsweg posters
How can we engage children and young people through the values that matter to them?
Der Jakobsweg.
Bundesverband katholischer Einrichtungen & Dienste der Erziehungshilfe e. V.
- Corporate identity
- Corporate Design
- Web design
- Posters
The core idea
A pilgrimage route becomes a visual language: values are experienced, not preached – step by step.
- Expertise
- Branding
- Design & Story
Project overview · Jakobsweg posters
The mission.
- Organisation
- Bundesverband katholischer Einrichtungen & Dienste der Erziehungshilfe e. V.
- Campaign
- Website relaunch
- Focus
- Corporate identity, corporate design, corporate website, development of posters for the Way of St James
- Timeline
- 4 weeks in production
The story
From challenge to solution.
The starting point
The previous website had limited functionality, restrictive design and no clear structure.
The solution
Development of a new logo and introduction of a portfolio feature. Design and production of a range of visual elements that capture the essence and mystique of the Way of St James. The website was given a fresh, engaging look to create the best possible basis for communicating with its audience.
Production
Development of a corporate concept and creation of the corresponding corporate design.
Artwork
Logo. Key visual.
Project output
7 pieces of evidence.
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Zirkus Giovanni→ Start your projectAll workImages: original project material. Copy edited by Universal Brands.