Kinderhaus 24.

Arbeiter-Samariter-Bund

Master concept
Web design
Design
Texts
Photography

The core idea

Architecture and education as a small-town landscape: making a new service clear at a glance.

Project overview · Kinderhaus 24 brand development

The mission.

Organisation: Arbeiter-Samariter-Bund Regionalverband Nürnberger Land e. V.
Campaign: Creating a new brand
Focus: Corporate identity, corporate design, corporate website, corporate copywriting
Timeline: 3 months in production

The story

From challenge to solution.

The starting point

The brief was to bring architecture and education together in a visual concept, reach every audience and explain a complex offering that had never been presented in this form on a website. There was no logo or wider design identity. A series of conversations and briefings established what needed to be created.

The solution

The name, alongside education and architecture, provided the starting point. The right colour palette and a carefully directed approach to imagery brought many key elements naturally into place. Illustrations of a ‘small-town landscape’ helped explain this ‘new sector’. The copy and slogans used clear, contemporary business language.

Production

Development of a corporate concept for the corporate identity and design · Creation of all copy and slogans · Creation of the corresponding corporate design · Design, build and development of the new Kinderhaus24.de website

Artwork