Splashdiving.

Europe’s biggest recreational pool sport

Master concept
Brand development
Web design
Design
Texts
Video & film

The core idea

Invented, not bought in: a sport built as a brand – licensed from Germany to Russia.

At a glance · Splashdiving

The mission.

Brand: Building the brand and supporting a new sport, by Oliver Hillebrecht
Brand owner: Oliver Hillebrecht
Campaign: Splashdiving World Championship 2018 · Rights licensing: licence agreements for Germany, Austria, Switzerland, England, Denmark, Sweden, Finland, Norway and Russia
Focus: Corporate concept, corporate identity, corporate design, corporate website
Timeline: 7 months of format development, 10 years of further development

The story

From challenge to solution.

The starting point

Oliver Hillebrecht is the founder and inventor of Splashdiving. In recent years, the brand has achieved high awareness among its target audience of 14- to 21-year-olds – now reaching a second generation in Germany, Austria and Switzerland. The next steps focus on taking the brand global.

The solution

At the start of the project, Oliver Hillebrecht wrote all the guidelines for the discipline. The designs and rulebook were central to every aspect of the work.

Production

Naming · Slogan development · Development of the corporate concept · Corporate design: swing tags, business cards, letterheads, presentation slides, brochures, signs, diving tower design, vehicle design, posters, certificates, pictograms, infographics, key visual, illustrations, product design, image editing, website and much more

Artwork