Case study 19 / 26 · 2010 · Chio X-treme

How to launch a new crisp through viral marketing, events and a video tailored to the target audience.

CHIO.

Intersnack

Event concepts
Design
Texts
Film & video

The core idea

A crisp, a monster truck and an existing scene: a product launch through a dedicated event system.

At a glance · Chio X-treme

The mission.

Organisation: Intersnack
Campaign: Launch of a new Chio product (X-Trem), teaser for Chio Hangover
Focus: Corporate event, corporate design, corporate web presence, grocery retail promotions
Credit: Contract secured and delivered by Oliver Hillebrecht
Timeline: 6 months of production, delivery within 3 months

The story

From challenge to solution.

The starting point

The products were launched through Parcouring, the event system established by Oliver Hillebrecht. Every element of his concept was built around it.

The solution

Numerous public and grocery retail events followed. A major media event was created specifically to communicate with the target audience (PC European Cup). A monster truck served as an eye-catching attraction at events and in media coverage.

Production

Development of a corporate concept · development of all copy and slogans for the promotions · creation of the accompanying corporate design · planning and delivery of all events

Artwork