Case study 18 / 26 · 2010 · Düsseldorf Airport brand film
How brand communication can work in a high-security zone.
Düsseldorf Airport.
Airport Arkaden
- Brand development
- Web design
- Design
- Texts
- Photography & film
The core idea
A boy who dreams of flying: a story brings emotion into a high-security zone.
- Expertise
- Branding
- Design & Story
- Filmmaking
At a glance · Düsseldorf Airport brand film
The mission.
- Organisation
- Airport Arkaden, Düsseldorf Airport
- Campaign
- Brand film for a major event in conjunction with CHIO, brand image campaign
- Focus
- Film, TV, press, event
- Credit
- Contract secured and delivered by Oliver Hillebrecht
- Timeline
- 6 months’ production time
The story
From challenge to solution.
01
The starting point
Several special events take place in the entrance hall of Düsseldorf Airport every year. The distinctive programme draws additional visitors to the airport.
02
The solution
An advertising commercial tells the story of a boy who dreams of flying. The commercial ran online. A Parcouring event also took place in the airport’s entrance hall.
03
Production
Film · print · press · event
Artwork
Logo. Key visual.
Project output
8 pieces of evidence.
Filmmaking
Moving image.
Videos open on YouTube. Data is only transferred to YouTube once you open them.
Digital
The online presence.
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CHIO→ Start your projectAll workImages: original project material. Copy edited by Universal Brands.