Fastbreak.

Creating a new brand

Master concept
Brand development
Web design
Design
Texts
Film
Photography

The core idea

From a blank page to a generation’s backpack: a product, a brand and an advertising film born from one idea.

At a glance · Fastbreak backpack

The mission.

Organisation: Alfred Sternjakob GmbH & Co. KG
Campaign: New product development and communications campaign for an outdoor backpack
Focus: Corporate identity, branded product, corporate design, advertising film, social media content, outreach to an international customer base
Credit: Contract secured and delivered by Oliver Hillebrecht
Timeline: 18 months of production, 6-month campaign period

The story

From challenge to solution.

The starting point

The brief: to help develop and promote a novel, innovative and intelligent product for Alfred Sternjakob GmbH, showing a new audience of potential customers what it can do and how it differs from other backpacks on the market. The company has successfully marketed the SCOUT, 4YOU, QUER and HARDWARE brands for decades. The new product was intended to reach 14- to 21-year-olds. Development effectively began with a blank page: all that was known at the outset was that a new lifestyle product was to be created for an as-yet undefined target audience.

The solution

Development of a corporate concept · all slogans · all copy · a new outdoor backpack · creation of the accompanying corporate design · packaging · exhibition equipment · POS equipment · photo shoots · development and production of an advertising film · event delivery · press relations

Artwork