Case study 13 / 26 · 2011 · Chemical Process Engineering, Uni Bayreuth
When an energy policy issue becomes an engaging learning experience.
University of Bayreuth.
Chair of Chemical Process Engineering
- Web design
- Design
- Texts
The core idea
Chemical process engineering in everyday language: science you can understand before you study it.
- Expertise
- Design & Story
At a glance · Chemical Process Engineering, Uni Bayreuth
The mission.
- Organisation
- University of Bayreuth
- Academic chair
- Chemical Engineering
- Campaign
- Creating engaging learning experiences, redesigning the website of the time
- Focus
- Corporate identity, corporate design, corporate website, copy
- Timeline
- 3 months in production
The story
From challenge to solution.
The starting point
Refining the existing logo, developing a new name for international use, building a new website on a content management system (TYPO3) and making all copy accessible to a general audience.
The solution
The logo’s core message was redefined, as were the priorities for the visual language; complex subjects were translated into accessible language. Clear target audiences were also defined and reached through carefully tailored communications. Image collages convey the essence of the academic chair in a single visual statement.
Production
Workshop · naming · development of a new logo · image selection and editing · pictogram development · web template development · content management system programming · staff training on maintaining the new website, and much more.
Artwork
Logo. Key visual.
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