Case study 09 / 26 · 2013 · Café Funsch Bayreuth
Why a logo must fit both a long-standing tradition and an entire townscape.
Caféhaus Funsch.
World-renowned sweet creations
- Web design
- Design
- Texts
The core idea
Where no history has been passed down, a new story is told – and turned into a brand.
- Expertise
- Design & Story
At a glance · Café Funsch Bayreuth
The mission.
- Organisation
- Kaffeehaus Funsch
- Campaign
- A complete communications relaunch
- Focus
- Corporate identity, corporate design, corporate website, corporate copywriting
- Timeline
- 4 months’ production time
The story
From challenge to solution.
01
The starting point
Funsch has been a fixture of Bayreuth’s patisserie scene since 1840. The starting point was challenging: only a logo and an old photograph were available. There were no records or other reference points on which to base a design.
02
The solution
The solution: a fictional story for Café Funsch, consistently translated into its marketing.
03
Production
Development of a brand concept · development of all copy and slogans · creation of the accompanying corporate design
Artwork
Logo. Key visual.
Project output
16 exhibits.
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Coiffeurs→ Start your projectAll workImages: original project material. Copy edited by Universal Brands.