tonis EATERY
Relaunch

One sets the tone. Everyone performs at star level.

Toni Tänzer has restructured his business divisions – so we have redefined his brand: a corporate design manual, a corporate communications manual and a comprehensively redeveloped website. The relaunch is live.

October 2026 monthly visual for tonis EATERY featuring Toni Tänzer — Monthly visual for October 2026 – designed by Universal Brands

Status: Live at tonis-eatery.com
Services: Corporate design, corporate communications, website, copy
Next step: Monthly design packages and ongoing website development

The starting point

The existing website was good – but too small for what tonis EATERY is today: a 60-seat restaurant in the Ö-Center Öhringen, a new themed menu every month since 2015, events and catering with the Airstream, plus experiences such as Tonis Fine Dining, Toni Unplugged and the corporate special. The new structure of the business divisions called for a comprehensive redevelopment and expansion of the website.

What we delivered

Corporate design manual “tonis EATERY CREATIVE EXPRESSION”: logo, colour, typography, photography and applications extending to the truck and Airstream
Corporate communications manual: tone of voice and narrative approach – Toni at the centre, with “the gang” as his expert team of chefs
Corporate website: new architecture with mega menus for the menu, events, experiences, Toni’s world, news & gallery and shop, a clear “Enquire about an event” button, a press section and an internal brand area for partners

The result

tonis-eatery.com has a fresh new look: easy for guests to navigate, robust enough for event clients and consistent in its brand presentation. The monthly design packages – a monthly visual and menu – carry the new system forward month after month.