AI Solutions · 03 · Content

Text · Image · Film · Audio · Social

AI content.
With a signature.

Texts, visual worlds, films, voices and social systems – produced as a hybrid: the machine delivers breadth and speed, the studio delivers idea, selection and responsibility. Plus real photo shoots and film shoots wherever only the original convinces. All labelled in a legally compliant way and in your brand’s language.

Book an initial consultationWhat you get
Cinema camera on a dolly in a film studio with red light (AI-generated)

What you get

More content. Not more of the same.

Content that carries the brand – across all channels, in all languages, in one signature.

  • 01

    Texts & visibility

    Website, blog, press, brochure, newsletter: first draft AI-assisted, editing by us. Optimised for search engines and for AI assistants that are meant to quote your content.

  • 02

    Visual worlds

    Our own photo shoots with professional equipment, combined with AI-generated motifs based on our own designs – consistent, labelled and licence-safe.

  • 03

    Film & video

    Treatment, screenplay, storyboard and pre-visualisation AI-assisted; shooting, direction and editing with craftsmanship; AI for subtitles, dubbed versions and format adaptations.

  • 04

    Audio & voice

    Podcast formats, voice versions, audio versions of texts and books – with cleared voice rights and clear labelling.

  • 05

    Social systems

    Monthly and campaign motifs, editorial plans and templates your team can run itself – like the monthly cards for tonis EATERY.

  • 06

    Multilingualism

    AI translation with editorial approval by native speakers – for websites, catalogues and campaigns in every market.

  • 07

    Books & brand books

    Biographies, brand books, cookbooks: transcribing interviews, structuring material, drafting chapters – written, edited and produced by people.

What makes it special

Hybrid means: both, in the right order.

What the machine takes on.

  • First drafts, variants, translations
  • Image and scene drafts, mood boards, pre-visualisation
  • Transcription, editing suggestions, subtitles, voice-over
  • Research, fact collection, keyword and question analysis
  • Format adaptations for every channel

What the studio takes on.

  • Idea, dramaturgy, headline, punchline
  • Photo shoots and film shoots with professional equipment
  • Selection, editing, fact-checking, rights clearance
  • The brand’s signature in every detail
  • Labelling and approval

Who it is for

For brands that have a lot to say – and want to remain themselves while doing so.

Mid-sized businesses

Companies with communication needs

Website, social media, press, sales materials: you regularly need good content and have no editorial team.

Brand

Brands with a high cadence

Hospitality, retail, events, sport: many motifs, many channels, short deadlines – without loss of quality.

Tell

People and brands with a story

Biography, brand book, documentary: large formats that demand research, dramaturgy and stamina.

How we work

How it works.

  1. Briefing

    Goal, target group, channel, tonality. If available: your brand memory as the basis.

  2. Draft

    Variants in breadth – AI-assisted. Selection, sharpening and editing by the studio.

  3. Production

    Shoot, film, typesetting, editing, voice-over. Original where it counts; generated where it serves.

  4. Review

    Facts, rights, accessibility, labelling. Only then approval.

  5. Delivery

    Format adaptations for web, print, social, film – and templates for your team.

Result

Content people recognise.

You receive production-ready content, source files, a labelling overview and, on request, templates and prompts for continuing the work in-house.

TextsVisual worldsFilmAudioSocial templatesTranslationsBooks

Why it works

The machine delivers speed. The studio delivers thrill appeal.

The thesis

Generated content is there in seconds – and forgotten in seconds. What is remembered is what has idea, timing and taste.

The reasoning

AI lowers production costs and increases volume. This raises the value of every decision: which variant, which image, which sentence. That is exactly where our craft comes in – and where the difference between content and impact is made.

The evidence

The visual worlds of this website are created with AI support based on our own designs and are labelled. Texts, selection and approval rest with the studio. This is how we work for clients too – from the tonis relaunch to the GEMAC website.

Frequently asked questions

Answered briefly.

Can you tell AI content apart?

Bad content, yes. Our content is edited, checked and brought into the brand’s signature – and, where legally required, transparently labelled. Both together create trust.

Do you still do real photo shoots and film shoots?

Yes, with professional equipment and a team. People, products, places and moments deserve the original. AI complements visual worlds, but does not replace the encounter.

What about rights?

We clarify the licensing situation of every tool, document sources and labels and hand you a rights overview. For voices and people, we obtain consent.

Can we continue producing on our own afterwards?

That is the goal. You receive templates, prompts and rules – and, on request, training for your team.

Next step

Content, that stays.

Book an initial consultationAll AI Solutions

Note: the visuals on this page were created with AI support based on Universal Brands’ own designs and serve as illustration. Universal Brands is responsible for texts, selection and approvals.